Consumer Education Tips For Bluetooth Marketing

The popularity of Bluetooth Marketing continues to grow, but many people are still unfamiliar with the concept. Bluetooth Marketing sends coupons, flyers, or other content to cell phones using a wireless Bluetooth connection to a consumer’s cell phone, smart phone, or other Bluetooth enabled device. Consumers must be within the Bluetooth range of the server in order to be contacted by the server. Consumers receive a customized contact message and must opt-in to receiving the advertisement before it is sent. After the consumer has consented, the advertisement – which may be a JPG or GIF image, and MP3 audio file, 3GP video, or other content – is transferred to the consumer’s cell phone via Bluetooth. No identifiable information, including phone numbers, is collected during the flyer transmission.

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This process is cost effective as there are no per message fees for the consumer or the owner of the Bluetooth Marketing server. It is also environmentally friendly as it reduces the number of paper flyers that are created and distributed.Since Bluetooth Marketing is still fairly new, consumers need to be educated about how to receive Bluetooth flyers and they need to be reassured that the flyer is coming from a trusted source. Using print signs along with Bluetooth flyers can significantly improve the performance of an ad campaign. The presence of the sign near the transmitter indicates the location of the Bluetooth transmission so the consumer can identify the transmission’s range and they know where they should be in order to receive the flyer.A good sign should:
Reassure the consumer that the transmission is from a trusted source
Tell the consumer that no personal information, including their phone number, can be collected during the Bluetooth transmission
Instruct the consumer to enable their Bluetooth in order to receive the flyer
Tell the consumer the contents of the flyer they will be receiving
Tell the consumer why they want to accept the flyer
Provide the server’s PIN code in case their phone requests one
Be eye catching and stylish like any good advertisement

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When used at an event, a representative can be used on site to generate excitement. Some Bluetooth Marketing servers are small and can be used as a mobile device with a portable power supply. A representative can easily carry a small server in a backpack while they stroll through a crowd at an event. The representative can engage with people, discuss the product that is being advertised, and show them how to use their cell phones’ Bluetooth. Representatives wearing eye catching outfits will draw attention making it easy to interact with the crowd. The representative should then ask people to turn on their Bluetooth and accept the advertisement, and offer any assistance needed by the consumers.

Educational Tips for Government, Parents, Teachers and Students

IMPORTANCE OF EDUCATIONEDUCATION! A word that animates my face whenever I hear it. According to Google, education is the process of facilitating learning, or the acquisition of knowledge, skills, values, beliefs and habits. Well, to me, education is the learning about new ideas, places and the world itself.There is a great difference between being literate and being educated; the ability to read and write is being literate while being educated is to be able to reason, to use your ability to read and write to your advantage.We ask ourselves sometimes, why is education important, education is very important in our day-to-day activities, I strongly believe that by the time you are through with this article, you would be able to see the importance of education.First and foremost, being educated makes a person happy. An educated person has little or no job insecurity, no inferiority complex as he/she would be able to defend his/her word anywhere and anytime due to his well organized understanding of the world. Truly, education is not the key to happiness, but it is definitely the key to a lot of other things which come together to make you happy.

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Also, being educated gives the will to keep trying till you succeed. An uneducated person may have better intellectual and labour capacity, but there will be the lack of understanding of multiple ways to achieve their goals which is an obstacle.Being educated also leads to economic growth of the nation. When the people of a nation are EDUCATED and not LITERATE, they would definitely carve ways to be self sufficient. When the people in a society are economically independent, it will serve as a stepping stone to combined productivity that leads to the economic growth of the nation as a whole. Countries like Russia, Canada, Japan, Israel and the United states have been ranked the 5 most educated countries in the world because of the percentage of people who went to school up to the tertiary level but the question is: are they really educated?An educated person would be able to keep up with evolution. You can only keep up with evolution if you are aware of them. When I say evolution, I mean things like Whatsapp. Imagine what the world would be like without Whatsapp, Facebook, Nimbuzz, Skype, etc, since all these are made to simplify life.Education makes one logical. An uneducated person would see evolution as an evil machinery. Remember, being educated does not mean you can’t read or write, it means you can’t apply your literacy in your day-to-day life. I was talking to a woman in my area and she was telling me that online shops like Jumia, Konga, etc are the devil’s machinery. Just think, does this mean this person can’t read or write, of course not, she can read and write but it just means she is uneducated. I had to take time to let her know that online shops makes shopping easier for a busy person and also the other benefits attached to it even though it has its own disadvantages like fraud, but only an uneducated person, mind you, I don’t mean an illiterate but an uneducated person that would be defrauded.

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There are other benefits attached to education, but I would like to drop my pen here.Be Educated!!!